Daily growth brief for D2C brands
Inbox
Daily Growth Brief
Verkerio
To: me
Executive Summary
• Key action areas include: 1. Marketing: refreshing creatives in hero ASC campaigns to improve declining click rates, 2. Category: shifting focus to newly launched categories showing better conversion rates, and 3. Website: investigating the declining checkout completion rate affecting overall website performance
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Daily Growth Brief
Verkerio
To: me
📈 P&L Overview
• MTD RoAS = 2.67, -7% vs last MTD's 2.86, primarily due to scaling Meta Ads spends (+48%) with lower efficiency
• Opportunity: Pause the new ASC campaigns. Increase % of spends in the remarketing campaigns across Meta Ads and Google Ads.
How is my month looking?
We analyze your Shopify + Google Analytics + Meta Ads + Google Ads data every morning and send you a crisp summary of what changed in your business metrics.
Inbox
Daily Growth Brief
Verkerio
To: me
📱 Marketing Summary
• Google Ads: 10% higher revenue with marginally better RoAS, primarily from better CTR
• Opportunity: Low % of revenue coming from non-acquisition channels, compared to industry benchmarks.
What explains the changes?
We explain the drivers of the changes, and save you the time spent on analyzing the data to figure out what happened.
Inbox
Daily Growth Brief
Verkerio
To: me
🔍 Areas Worth Investigating
• Consistent cart-to-checkout drop across channels suggests technical checkout issues
• Size availability issues in top-selling Sets category
What should I do next?
We dive deep into your data and complete the common analysis that you need to do.
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