Daily revenue brief for D2C leaders

We analyze your data every morning. And message you the executive summary.

Verkerio
Executive Summary as of February 10, 2025

📈 Revenue Overview
• MTD revenue reached INR 2.5M, showing strong growth trajectory
• 85% increase compared to last month's MTD revenue of INR 1.35M
🔄 Revenue Drivers
• Users: Total users grew 35% MTD, with new users contributing 82% of total traffic
• Conversion: Overall conversion rate improved by +40 bps to 2.3% MTD compared to last month
• AOV: Average order value increased 12% to INR 2.2k MTD compared to last month
🔍 Revenue Analysis
• Funnel: 8.5% view-to-cart, 42.6% cart-to-checkout, and 35.8% checkout-to-purchase rates
• Channels: Search leads with INR 950k, followed by Social (INR 850k) and Email (INR 700k)
• Categories: Apparel leads with 45% share, followed by Accessories (30%) and Footwear (25%)
9:41 AM

More dashboards ≠ better decisions

Every morning brings new reports, trackers, and dashboards. But do you have the time to analyze it all and figure out what actually matters?

Verkerio
📈 Revenue Overview

• MTD revenue at INR 2.5M (+85% vs last month)

Month-to-date Performance:
• Strong revenue growth driven by seasonal collection launch
• User growth of 35% led by Search and Social channels
• Conversion rate improved by 40 bps to 2.3%
• AOV increased 12% to INR 2.2k across categories
9:41 AM

How is my month looking?

We analyze your Google Analytics data every morning and send you a crisp summary of what changed in your revenue metrics.

Verkerio
🔄 Revenue Drivers

👥 Users
• Total users grew 35% MTD, with strong growth in mobile traffic
• New user acquisition up 42% through Search and Social

🎯 Conversion
• Overall conversion rate improved to 2.3% (+40 bps MTD)
• Search Ads leading with 3.1% conversion rate
• Meta Ads showing steady improvement at 2.0%

💰 Order Value
• AOV increased 12% to INR 2.2k MTD
• Premium category driving AOV growth
• Consistent performance in core price segments
9:42 AM

What explains the changes?

We explain the drivers of the changes, and save you the time spent on analyzing the data to figure out what happened.

Verkerio
📊 Revenue Analysis

📱 Channels
• Google Ads leads revenue with INR 950k (+95%), followed by Meta Ads at INR 850k (+75%)
• WhatsApp campaigns showing strong ROI at INR 700k (+65%)
• Influencer partnerships showing strong monthly growth, albeit at lower revenue share

🔍 Funnel
• View-to-cart improved to 8.5%, but still below industry average
• Cart-to-checkout at 42.6%
• Checkout conversion stable at 35.8%

🛍️ Categories
• Apparel continues to lead with INR 1.1M (+85% MTD)
• Accessories showing strong momentum at INR 750k (+95%)
• Footwear growing steadily at INR 650k (+65%)
9:43 AM

What should I do next?

We dive deep into your data and complete the common analysis that you need to do.

You need someone working on your data, not yet another software

We do not require you to install anything, learn new dashboards, or change your workflow. We will do the work for you.

  • Easy to set up

    Just connect your Google Analytics account. And we will do the rest from there.

  • Easy to start

    The next morning you will receive a summary of what changed in your metrics and why.

  • Easy to use

    We will do the work for you. You just need to read the summary, and make decisions.

Experience your first business briefing tomorrow

Try the early access to see this service in action.