Daily revenue brief for D2C leaders
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Verkerio
Executive Summary as of February 10, 2025
📈 Revenue Overview
• MTD revenue reached INR 2.5M, showing strong growth trajectory
• 85% increase compared to last month's MTD revenue of INR 1.35M
• 85% increase compared to last month's MTD revenue of INR 1.35M
🔄 Revenue Drivers
• Users: Total users grew 35% MTD, with new users contributing 82% of total traffic
• Conversion: Overall conversion rate improved by +40 bps to 2.3% MTD compared to last month
• AOV: Average order value increased 12% to INR 2.2k MTD compared to last month
• Conversion: Overall conversion rate improved by +40 bps to 2.3% MTD compared to last month
• AOV: Average order value increased 12% to INR 2.2k MTD compared to last month
🔍 Revenue Analysis
• Funnel: 8.5% view-to-cart, 42.6% cart-to-checkout, and 35.8% checkout-to-purchase rates
• Channels: Search leads with INR 950k, followed by Social (INR 850k) and Email (INR 700k)
• Categories: Apparel leads with 45% share, followed by Accessories (30%) and Footwear (25%)
• Channels: Search leads with INR 950k, followed by Social (INR 850k) and Email (INR 700k)
• Categories: Apparel leads with 45% share, followed by Accessories (30%) and Footwear (25%)
9:41 AM
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